1. Channel & Retail Marketing
• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through CRM program activations.
2. Product Management
• Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all program for management reporting and feedback.
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
• Development and management of all product functions including product packaging, promotional sets.
• Management and tracking flow of product registration to ensure timely registration.
• Conduct market trend analysis, monitor competitors' moves and plan proactive actions.
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with sales, training and visual merchandising team, with the aim to build brand awareness, recruit NEW customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door plan for events and promotions, focusing efforts in key doors.
• Responsible for budget management for the channel marketing.
